#24 The UX Leader

Jane Austin is Head of UX at The Telegraph, one of the world’s most successful news sites. She also has the best name of all time.

Jane is a User Experience specialist with a particular interest in data, start ups and how UX works with Agile and Lean. You can watch her talk about how to give and receive design feedback over here. I heard Jane talk at UX Scotland and immediately wanted to be her friend. I’m delighted she is spending an afternoon with the Experience Design students at Hyper Island. Here’s what she has to say for herself…

What’s the biggest lesson you’ve learnt over the last year?

Ask for forgiveness, not for permission. In other words; be confident, own your decisions, act like a leader. Always have a brilliant proposition, but remember it’s the execution that makes the difference. The key is not to sweat the small stuff.

What’s your burning question of the moment?

How might we make content pay? How might we achieve the perfect balance of personalisation and editorial viewpoint? How do I get more creativity into my life now I’m a team leader and not a doer?

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What’s the most inspiring thing you’ve seen/ heard/ read in the last year?

Now don’t blush, but your talk, Designers: Guilty By Association, at UX Scotland was right up there – the power of design to engage, to do good, to be radical, to change lives, to be human. It made me examine what I’m doing and what I want to do.

The amazing work work being done by Tech Will Save Us (collaborating with the BBC on MicroBit) to get kids coding. Also the work done by the guys at Kano to get kids in developing countries coding using their Raspberry Pi interface. The whole set up process is one of the best examples in experiential design.

What would be your one piece of advice to students on Hyper Island’s new MA in Digital Experience Design?

Sleep on it. Easier to solve a tricky problem with a fresh head. Believe in yourself and be yourself. Find your voice and your style. Know when to stop talking. Took me years to realise this!

Credit to Andrew Millar

You can read more profiles over here…

#23 The Behavioural Researcher

#22 The Service Designer

#21 The Local Government Designer

#20 The Start Up Designer

 #19 The Human Centered Designer

#16 The UX Designer

#15 The Data Designer

#14 The Experience Designer

#13 The Design Teacher

#12 The Creative Technologist

#11 The Creative Generalist

#10 The Hyper Island Designer

#9 The Conscious Designer

#8 The Business Designer

#7 The Networked Designer

#6 The Speculative Designer

#5 The Digital Maker

#4 The Craftsman

#3 The Storyteller

#2 The Dreaming Maker 

#1 The Go-Getter.