I’d like to share the amazingness that is my brothers new music video with you… and I’d also like to talk about hustlin’
Apart from the fact this video makes me feel warm and fuzzy inside and I think he is the greatest musician ever – I really admire the way he tells his story. It’s been tough for him moving to Germanay and saying yes to a full time job that is so very different from the musical world he wants to live in. These stories seem to be getting more familiar in my world with those close to me striving to be writers, musicians and comedians.
All this reminds me of the importance of honesty and sharing the highs and lows of your journey – Radio One broadcast a show called Everyday I’m Hustlin’ last night and ok it’s not my normal listening material but it was interesting on a basic level of how the music industry is completely transforming in terms of what a label wants and expects from someone they sign. It was refreshingly interesting to hear the stories of the artists who work in waitressing and crash on couches and are trying to set up a brand of perfume to please their agent – all the nitty gritty stuff that happens behind the scenes.
Georgia Lewis Anderson investigates exactly what it takes to make it to the top in the pop world. Artists can no longer rely on album sales to make their money, being a star often means becoming a business as well.
Georgia meets Tinchy Stryder and finds out how his t-shirt business has made him more money than record sales; she hears how bands such as Man Like Me have still kept their labouring jobs despite being signed by Mike Skinner; and new duo Nimmo and The Gauntletts discuss how they manage to juggle admin and bar jobs alongside making music videos with Agyness Deyn.
When pop stars do manage to give up their part time jobs, the nature of the industry means that success doesn’t always last. Georgia will hear from former popstars about the wide-ranging careers they have gone back to, including roofing and personal training, while former All Saint Shaznay Lewis is writing songs for a new generation of stars. We also discover the unlikely career backup plans of current artists. And Georgia, now a successful TV and radio presenter, recalls her own days of hustling and blagging – including the times she’s been in front of the cameras in a designer outfit, with the label still in so it can go back to the shop in the morning
How are you sharing your journey? Somebody somewhere is hustlin’ to be where you are right now and by opening up your journey and yourself you can help them get there faster and wiser.