Marcel has posted his input from the crowdsourced innovation event Community of Talents. In a room full of professionals in the area of service innovation, Marcel had the privilege of closing the day with a talk on the evolution of design (as a verb).
This concept reminded me of David Townson’s lecture ‘A Bowler Hat with Sleeves’ where he described blueprinting as a tool that structures and categorizes thinking – an iterative tool that can be used at the early stages of the design process. David talked about ‘verbing’ – take an object and service-ize it – make it a doing word.
I like it.