Service signage failure

I walked into my local GP surgery to find this:

3794789721_3a14717f53I don’t understand … so where am I supposed to go? Call for advice from the front door? Why can’t a person come and speak to me?

This is an example of why people don’t like going to the doctors and why people don’t seek help when they are ill.

A conversation has to be happen between:

  • the person who made this sign
  • the person who decided to place it at the front door
  • the doctors who walk past it every morning approvingly
  • the reception who witnesses the reactions
  • most importantly – the patients

…fling a service designer into that mix and you are onto a solution!