This weekend, I spent an afternoon in Dundee city centre asking people about their good and bad service experiences. I carried out this research to gain a deeper understanding of how the word ‘service’ is perceived by the public. As part of my Masters project pitch I highlighted that the public are unaware of just how many services they interact with on a daily basis .
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Speaking to this range of people showed me that this is very true. It also showed me that people are very passionate about the services they use and how they are treated as customers.