New Service Design Initiative

Jeff Howard has highlighted a new Service Design Initiative. European academics Daniela Sangiorgi, Stefano Maffei and Nicola Morelli have launched a promising new initiative focused on service design research.

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“We argue that to support the growth of activities around Service Design, there needs to be a space for deep self-reflection on its theories and practices. The idea is to create solid foundations for its further development both in education and research and to support an open and diverse research community as well as interdisciplinary dialogues with other related disciplines.”

This approach sounds promising. I am looking forward to the interviews with key players in the field. Although, I think it is important the team cross over into other disciplines during these interviews and perhaps speak to people who have never encountered Service Design before. That would be interesting.