User experience design expert

The Guardian talks to user experience design expert Nicky Smith.

“As senior research manager my role is to identify new trends or opportunities that could influence BBC strategy for digital products and services. I approach this using design thinking to take a user-centric approach to problem solving.

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This can range from prototyping proof-of-concepts to exploring collaborations and partnership opportunities, either within the BBC or externally across industry and academia”

Great to read more about Nicky’s job after meeting her in twitter world…