Digital Britain

The Department of Culture Media and Sport published its report Digital Britain, which has secured coverage in the media: “A successful Britain must be a digital Britain.”
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“The average British adult spends almost half of all their waking hours using the services of the communications sector.”

This report shows how the government perceive instant connectedness and virtual communities.

There are huge opportunities for Service Design on every page; “the digital world gives individuals scope for a broader and richer range of public service content.”

This is what interested me the most:

“A Public Service Delivery Plan: we commit to ensure that public services online are designed for ease of use by the widest range of citizens, taking advantage of the widespread uptake of broadband to offer an improved customer experience and encourage the shift to online channels in delivery and service support.”

Thank you to Mike Press for sharing this.