Service in Naples

The 2009 Naples Forum on Service will explore service-dominant logic, service science, and network theory, and is scheduled for Capri June 16-19, 2009

They are currently calling for papers within the following topics:

– Networks, interaction and relationships
– Value co-creation and changed customer roles
– Value propositions and a stakeholder perspective
– Integration of resources and capabilities
– Business and social relations
– Service innovation
– Many-to-many marketing
– The Viable System Approach
– Other network approaches
– New business models to manage networks and value
– Experiences of service science projects in research and/or education
– Brand communities
– Markets as networks
– Web 2.0 or the semantic web
– Methodological issues