Introducing Ethnography

Today I spent the morning introducing the first year product and media designers to Ethnography.We sent them off on a ‘quick and dirty’ task for thirty minutes to take a photograph or make a sketch of an observation.

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The key focus of today was the notion that observation sharpens our minds and lets us see what is happening; but it is the interpretation of the insight that is most important!

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This exercise was designed to encourage the students to be ‘visual listeners’ and think critically. The students have to produce a photograph and insight over the weekend; the best one will be posted on this blog!

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