The Tipping Point

I read this excellent book whilst researching for my dissertation “An Exploration into the Evolving field of Service Design.”

Jonathan Baldwin is giving my Masters Class a lecture on the book next week. So I thought I would revisit the key points and themes to refresh my memory…perhaps think up some tricky questions to ask :)

A visualisation of my thinking on the key points I took away with me from reading.

I belive the revelations, ideas theories explored in this book are directly related to Service Design developing as a new field. Here is an extract from my dissertation which was influenced by reading the tipping point:

“Changes that have lifted services to a new ranking: considering changes in product culture, changes in living circumstances, mentality of consumers and changes in companies. To truly understand why things change it is crucial to reflect on how they should change.”