Having been doing lots of traveling lately and thinking about narrowcasting this article was really interesting…definately proves this sector needs design help.
“Dublin’s bus information system, overhauled last week by Applied Information Group and Image Now, has been criticised in the part for failing to indicate which direction passengers are traveling in. What’s the worst informtation system you’ve experienced, and why?”
Read more here.
“Extremely confusing, woefully inaccurate and often ludicrously positioned. That’s my verdict on the wayfinding and informational signage at most British airports.” Steve Collis