Beyond the Schlock of the New

Plan’s Kevin McCullagh outlines eight strategies for design and foresight in this article.

Predicting the future played a strong role in my final year project Douceurs… I had to rely on insights gained to ‘imagine’ what the service would become in the future. This article is interesting, I have always been interested in trend forecasting, especially the work that happens at The Future Laboratory…

I agree with  Kevin’s opinion that “making bets on the future is part of a designers job description.”

“Foresight work is about identifying and understanding discontinuities, which are the best spotted from 35,000 feet.”