“For me, the greatest achievement of the new IDEO.com is that it really manifests IDEO’s culture–transparent, messy, highly creative. We are a family of observers and collaborators, builders and storytellers. For us, the site represents an opportunity area that we call ‘networked culture,’ by connecting people to content and each other in a dynamic way that builds communities, culture, and capabilities both online and offline.”
I found it a little overwhelming at first, but the more you dig in, the more the site truly reflects Ideo’s super clever way of working.
Ideo to go is a definately a brilliant service. They have covered everything – Why didn’t I think of that? They are always so damn good…:)