Filed under: bigsociety, design studies, design thinking, made me think, master of design, people I like, reading and writing, Red Jotter Work, service design, servicedesign
This weekend I travelled down to London to be part of a festival at the South Bank Centre.
“This festival celebrates something we all have in common. Death is a subject we are fascinated by and fearful of; it is a favourite topic of all arts and all societies find rituals to deal with it. But most of us ordinary mortals find discussing it quite tricky – even though the more information we have about it, the easier it is to face. This weekend is not about morbidity, sentimentality or sensationalism. In fact it’s a weekend full of delight and humour. It’s about hearing the powerful stories and surprising facts from people who have had to sort out practically and emotionally how to face up to the greatest and most challenging of all certainties.”
Jude Kelly, OBE, Southbank Centre Artistic Director
Where to begin? I was utterly fascinated by every single person in the audience. I sat in audiences made up of every age, race and character. But why a death festival? Lemn Sissay, Associate Artist at the South Bank Centre, started to answer that question for me by reciting some of his poems. Invisible Kisses raised enormous applause and was the one that really touched me. He asked all of us why we don’t celebrate crying and where do we go to cry? Jude Kelly set the tone of the weekend by sharing the loss of her son to cot death, her openess was admirable and I really believed her when she talked about why she wanted to curate a festival of death in the first place.
What’s the one thing you’ll do before you die? People shared their new year’s resolutions, pledges and life-long dreams on a giant chalkboard as part of an on-going international project by artist Candy Chang. This was so simple yet so effective. I loved coming in on the Sunday to see it blank again and watch it filling up over the day. I was amazed by the range of statements on it – everything from ‘become a farmer’ to ‘loose weight’. This is a classic example of a what Snook call “generative design techniques” that are used to connect, innovate, make, tell and share. Generative tools must be useful and usable for all types of people and it doesn’t get much simpler than a blackboard. Tools like this provide a design language for everyone, designers as well as non-designers, to provoke imagination, stimulate ideas and stir emotions and Candy Chang is superb at creating them on a large scale.
Sam Winston created a pop-up registry office, commemorating the quarter of a million people who are born and die in the space of 12 hours around the world. I drew circles to represent my loved ones and register their names in writing. The reason this worked so well was the fact that unlike the blackboard it didn’t really have any emotions attached to it. I read a whole wall of names, but they were just names with no messages or personal anecdotes and that made it work. I liked that they focused on birth as well as death. Although projects similar to this sometimes feel a little self indulgent this one felt it was in the right place at the right time.
I went along to a death cafe, described as a “good old heart to heart and a nice slice of cake”. By a chance twitter meeting I discovered one of the girls who was sitting across wrote a detailed post about the experience ( we were advised the session was confidential but the post does give you a feel for what it was like ) I was intrigued by the funeral director who spends his time taking photographs of funeral shop fronts as they are so out-dated and in-humane. I think the concept of death cafe is brilliant and the idea of a pop up death cafe lends itself well to Start Up Street Stirling.
“Overall, the discussion was disjointed yet eye-opening. Even with my limited experience of death and loss I found it fascinating. Understandably, I don’t think it’s a subject most people want to dwell on all the time and I can imagine people thinking that it’s a strange way to spend an afternoon. However, in a forum such as this and made cheerier with tea and cake, there is no reason why we shouldn’t be more open and progressive about discussing a universal subject which remains something of a taboo in our society. Death Cafe has plans to branch out from their Hackney home and encourages people to hold their own meetings. So if you ever get the opportunity to attend one of these dark tea parties, I urge you to give it a try. You’ll be almost guaranteed to meet a weird and wonderful selection of people and it’ll certainly give you food for thought.”
‘Gone but not erased: Digital Death’ was led by PhD student Stacey Pitsillides, she talked to us about what happens to our data after we die. She is also involved in Digital Death Days - which I’m interested in too. I must admit I was disappointed in this session as a lot of questions were posed but no answers or alternative solutions were shown. I follow Stacey online and didn’t discover anything I didn’t know already but I think the questions she is asking are highly relevant. For example, do I need a will for my digital self ? Will all funeral homes follow the example of Conley Funeral Homes in Ireland who live stream funerals for relatives who can’t be there in person? Of course my data is part of my digital personality so I wonder how my family and ( offline ) friends would know who I love and respect in my online world? In the past when someone died their relatives sort out their home and all their belongings, now the same thing has to happen to our laptops and our i-phones? It’s a fascinating area and it looks like the place to be connected to around all this stuff is Digital Beyond . I wonder if Facebook and Twitter are thinking about formulating death policies?
Meghan O’Rourke talked to an audience about her memoir ‘The Long Goodbye’ which is a profound exploration of the nature of grieving. She wrote the book after her mother died from cancer at 55. I am in awe of her story and her openness. She talked about grief in a way I have never read about or heard before – so real and raw. The reality is that we don’t know how to behave when someone dies – no-one shows us or tells us – it is the one experience that unifies us and such an opportunity for connection – is a sympathy card the best we can do? Meghan talked about the work of Kevin Young and shared beautiful snippets of poetry that helped her face her grief. Isn’t it curious that our society is somewhat comfortable with mass grieving for people we don’t personally know but we find it so difficult to be open with bereaved people we do know. Meghan introduced me to the concept of anticipatory grief – something that happens when you are told a loved one only as a certain time to live. This also happens when loved ones are diagnosed with long term conditions as their families grieve the person they were before the disease.
Over one million people die by suicide every year, and there are an estimated 15 to 20 million attempted suicides every year worldwide. I went along to “Suicide – not waving or drowning” to listen to a panel of experts talk about the causes of suicide, the effects of suicide spots on local communities and how different cultures and religions view suicide. Film maker Jez Lewis showed us his film ‘Shed your tears and walk away’ and I was shocked to learn that the police and the NHS boycotted the showing of the film in the local area. I have read about the idea of suicide becoming infectious in The Tipping Point but watching this video reinforced the fact that the more people you know who have committed suicide the more it becomes an option – it becomes the norm. Statistics really matter when it comes to suicide mainly because they don’t reflect the truth – five people on Jez’s street had committed suicide yet the statictis didn’t show anything abnormal. Also, statistics don’t break down suicide by race or ethnicity which is important when 75% of those who commit suicide are men. The language around suicide is also topical because people find the word ‘committed’ offensive.
Rosetta Life presented a series of short films made with people with life-threatening illnesses about the things that matter most ; stories of cancer, self discovery and truth that go to the heart of pallIative care. They showed a wonderful film of a lady dancing with the hands of a man with a neurological disease. He told the camera “Movement keeps me in relationship” – there was something so powerful about these films around the intimacy of touch. It seems at the end of your life touch becomes a clinical thing but touch is so important. Touch and intimacy in health is an area I want to know more about as I think it could add so much value yet we shy away from it – even when we are healthy! I am looking forward to the book Cassie Robinson is curating,due to be published in Spring of this year, with 14 authors, discussing the practice and experience of intimacy and vulnerability in different aspects of our lives, and how empathy scales in public services. Death is surely one of the most intimate experiences and yet often happens in a clinical situation. We were shown an incredible film commissioned by Labour peer and political strategist Lord Philip Gould, who died in November 2011. There was a part of me that watched this thinking of the people who could never afford to have a film made or a story written about them before they die – yet so many probably could if they were shown how easy it was using flip cams, wordpress and the like.
This event was most definitely one of a kind. I met some fantastic people such as Dr John Troy from the Centre of Death and Society at The University of Bath , chaps from the service Tell Us Once, ladies from The Samaritans and the folks from Dying Matters. It was great to meet people who were enthusiastic and keen to listen to my ideas and share their stories and experiences.
I can’t wait to see what The SouthBank Centre are going to do next in the space and I really hope they step up to the mark in terms of doing something really worthwhile and meaningful. Jude Kelly shared a little of the feedback she had got so far – next time people want to talk about survivors guilt and accidental murder ( of course the latter evoked a reaction ) maybe by then someone will have developed a ‘Kill My Facebook’ app or death will have become a disease that is curable.
To give you an insight into the scale of the conversation, here are some figures from #deathfest.
“500 tweets generated 829,478 impressions, reaching an audience of 143,340 followers within the past 24 hours”
I can say with absolute confidence the Death Festival has made me think differently and taught me things about the world and myself. Now I feel it is my responsibility to share my experience with all of you and I want you all to ask yourself two questions:
1: What do you want done with your body when you die?
2: Have you told your next of kin?
Asking these questions can open us up to really human and loving conversation.
Snook are working with Cassie Robinson to determine how we go about making a difference in this space. This weekend’s conversations confirmed our thoughts around the massive need for people-centered thinking around end of life services. There are several areas in particular such as the transition between paediatric to adult care, the learning about death in education and the absolute basic need for practical information. There are also issues and problems around the role of intimacy in health and and how services are joined up, after all there is no shared languages or rituals. And of course it isn’t all about services or design, but the fundamental human nature of it and how we share that as a culture, letting go and making room for new.
The one theme that cropped up time and time again for me over this weekend was storytelling. The anecdotes tell the truth in suicide – statistics and numbers don’t tell the truth because we learn through stories. Every single thing death throws at you there is a story somewhere proving you can do it. There are stories about making or doing – where a 93 year old train driver tells you his life lesson is to fight for what you believe in.
We need to find a relaxed way to talk about the things that unite us. What about the relationship the media has with death? The way the Hebden Bridge suicides were reported was simple not acceptable! Designers might not think of themselves as a storytellers, but in many ways, they are. The success of a designers work is dependent upon how well we tell the story and narrative of our process to the world and this is just one example of where I think the skills of designers link up with this space. Are death services seen as public services? it would appear the answer is no – they are seen has either charitable or money-making with little in between.

Do you know people doing good work in this space? Do you have a story you would like to share? Do you want to join us in looking at death with curiosity? Send me an email at lauren (at) wearesnook (dot) com
Filed under: design studies, design thinking, made me think, master of design, people I like, Red Jotter Work, service design, servicedesign
All around the UK, Universities are welcoming their first year students through their doors – bright eyed, bushy tailed and facing a lifetime of debt, Mike Press is one of those chaps who sees it has his mission to fill them with passion and self-belief. He asked me to make a little video to give the students one piece of advice.
Here’s what you guys came up with…
What would your advice be?
Filed under: design studies, design thinking, made me think, master of design, service design
Four hours on the train, one Snook pie and 30 blog posts later… I want to share my experience of visiting Duncan of Jordanstone last week with all of you dear readers.
It all started with Jonathan Baldwin who is one of a kind. If you don’t follow him on twitter. Do it. If you don’t see the value of design. Ask him. The highlight of my trip was spending time with my old tutors ; Hazel, Mike, Jonathan and Fraser. Thank you for believing in me!
Jonathan invited me to talk to all second year design students about my experience of graduating and what I do now. For me the Fulton building held memories of miserable mornings studying engineering there so it was a poignant moment to see the room filled with students from textiles, jewellery, graphic design, product design, interactive media design and interior and environmental design.
I’m not going to write about what I talked about because what’s really valuable is how the students have interpreted what I said. All the posts are here ( in no particular order ) I have never had this amount of detailed feedback so thank you!! I am fascinated by how students from different disciplines interpret Service Design and it’s relevance to their craft!
- Judy Scott, a Textile Designer
- A textiles student Quacking Design Ideas.
- Louise Barrie, a Graphic Designer
- Laura, a Textile Designer
- Laura Whyte, a Textile Designer
- Sarah Drain, a Textile Designer
- Jordan Linton, a Textile Designer
- Katy B , a Texile Designer
- Rosalind Crawford, a Textile Designer
- Patricia, a Jeweller
- Esther Jane, an Interior and Environmental Designer
- TT Finaly
- Kirsten Manzi, a Jeweller
- Ross Crawford, an Interior and Environmental Designer
- Christina Davis, an Interior and Environmental Designer
- Helen Sawyer, a Textile Designer
- Anna, a Textile Designer
- Lucy Robertson, a Textile Designer
- Shona Cairns, an Interior and Environmental Designer
- Joanne White, a Textile Designer
- Andrew, a Graphic Designer
- Findogblog
- Davey, a Graphic Designer
- Holly Edwards , an Interior and Environmental Designer
- Lyseny Mac Guire,a Textile Designer
- Jennifer, a Graphic Designer
- Sonia Angus, an Interior and Environmental Designer
- Jenny, a Textile Designer
Graduation is only a concept. In real life every day you graduate. Graduation is a process that goes on until the last day of your life. If you can grasp that, you’ll make a difference = Arie Pencovic
Filed under: design thinking, master of design, people I like, Red Jotter Work, service design | Tags: hazel white, james porteous, master of design, studiounbound
This week I traveled to Dundee to present Studio Unbound to the Masters of Design students, as well as some Design Ethnography Master students. This is my fifth Studio Unbound session and this time I invited James Porteous to join me via skype.
James is a designer from Glasgow school of Art, studying on the Product Design course, with interests ranging from traditional areas of the subject, through to aspects such as service and interaction design. Outside of this, he works as a photographer, covering sports, news, music for various publications and clients, both online and off. James was in the audience at Studio Unbound II – shortly after attending , he wrote:
“So, I guess you could say I was skeptical of what I was going to learn (Sorry!), but the whole thing was very convincing. The depth of their arguments was engaging, and the discussion after the talk was as useful as the presentation itself. Looking at the numbers of people from the evening who are now embarking on blogging and micro-blogging, it’s plain to see that the event hit the mark.”
He now twitters, keeps a blog and has an individual project blog. Sarah and me have been watching from afar and it is so brilliant to see that James has interpreted our talk in his own way and is clearly getting something out of it! In one project blog alone he has written over 10,ooo words which he admits would not have happened if it had not been for his digital platform.
James was brilliant and provided yet another perspective to what the Studio Unbound can achieve. The audience asked some great questions like “Do you have methods for this stuff?”. Well, at the moment we have methods set up to run one to one Studio Unbound sessions with students to prepare them in lots of different ways for embracing the digital world. Our next step will be developing tools to capture what we do and evidence to prove it works.
A conclusion that came of out of the discussion was “Never tell anyone you are a student unless you are asked.” Yes – you study ethnography but you are still an ethnographer. One student remarked “This can clearly lead to brain overload” and of course she was right! James rightly put it saying “There is so much to be said for switching off “…
Keep up with the Studio Unbound conversation and welcome new comers here.
Filed under: master of design, people I like, Red Jotter Work, service design | Tags: Crossingtheborder, David Hicks, master of design, service design
I would like to introduce Redjotter’s first ever guest blogger: David Hicks founder of Glasgow based consultancy CrossingTheBorder that specialises in developing services, visual communication and customer engagement.David shares his opinion on the T-Labs project I worked on during my MDes program…

Recessions stink, they really do and ours isn’t over yet by a long shot. We may be having a bit of respite at the moment but the experts predict that this initial growth of the UK economy will only be temporary. In all likelihood, there will be a further contraction followed by a further ‘false dawn’ before sustained growth finally kicks in.
This ‘W’-curve recovery pattern means we are in a strange period of economic stagnation. But ‘Never waste a good crisis’ are words being uttered by many in business. An initial opportunity, not least a critical one is that your business audience is in a receptive state, whether they are in the public or private sector, with regard to learning how things can be done differently, at minimal costs of course.
Another mantra we are starting to hear is ‘Do more, with less’. Not ‘Do the same as you were doing, with a bit less’ but do a lot more with a lot less’. This is increasingly true for public sector organisations as the reality of looming budget cuts starts to be realised.
It was with these thoughts rattling about my consulting brain that I visited the Dundee University Masters Degree Show last week. In particular, I was interested in a project, which was a collaborative undertaking between a number of the Mdes (Master of Design) students and with a real client. It was clear on arriving at the show, and glancing at the large format visuals this was no ordinary academic undertaking.
The students, through the ‘design school’ had been commissioned by a well-known global mobile company to look at how their services could be developed for an aging and increasingly elderly population. The client provided a framework, which could generically be described as a design thinking process, however the remaining architecture of the client solution was developed by the students themselves, no mean feat given the client had to buy the structure before any further work could be completed.
The client engagement methodology was titled Rip + Mix by the students, one that alluded to the deconstruct/reconstruct nature of the approach they intended to take through the design process. Within this process, the students developed their own creative tools and workshop formats that would allow them to answer the service design brief both thoroughly and commercially. It was clear from the presentation that they had done this with the highest standards of thinking, creativity and professionalism.
Not least, they had taken the opportunity to first reformulate the clients’ questions, prioritise them and double-check them with the client, (how many agencies, consultants and economic support organisations could do with a refresher in that part of the process alone?) and they also eschewed, I was glad to see the default ‘customer-centred design’ process most designers seem to think is the be all/end all first
Within the project, each student had identified their own strengths and interests and identified where they fitted with each stage whilst contributing in a truly collaborative way – designers egos seemed to be conspicuous by their absence, meaning the client needs were always coming first.
Although I can’t go into the detail of the project for IP protection reasons, the students, or former students as they now are, showed a remarkable capacity to understand the client. By taking sufficient risks in coming up with both innovative yet practical solutions and importantly grasping the opportunity that there was space to both educate and up-skill the client in the process, an additional set of value creating deliverables had been included in the project.
Now, these are the people I want to work with, no matter where we are on the W-curve.
Filed under: master of design, Red Jotter Work, service design | Tags: "Making Service Sense" "Service Design", graduation, Lauren Currie, makingservicesense, redjotter

Last Friday, 11th September I had a remarkable day! Firstly, I discovered I had been awarded a distinction for my MDes degree! …and secondly the exhibition of my work opened at Dundee University.
Making Service Sense is a service I have created hypothetically created during my MDes programme and with these foundations intend to turn into a reality. Making Service Sense offers young graduates a new way of accessing the world of service design, through a variety of methods and mediums.
The five core objectives:
1. To act as a knowledge bank.
2. To offer vibrant and relevant insights into the industry.
3. To provide a comprehensive pathway into service design.
4. To build connections between practitioners and graduates.
5. To grow and develop in a co-design manner – with the help of its users.
For the week of the Master of Design show Making Service Sense was articulated through a brand (logo design by Chris Clarke), a pack of 40 case study postcards, business cards, a process map, a 200 page design synthesis (all designed by Kate Andrews) and an interactive exhibition space!

The exhibition space had four elements:
1. Take a seat
2. Join the conversation
3. Ask the industry
4. Read about the service
The space was conceptually designed to mimic what happens in this web space, in that my catalysts fuel further questions. On Friday evening, I harvested questions in real time – I put a question out to the service design community via twitter, but no one at the exhibition needed to touch a computer. I acted as a filter between the complexity of questioning about service design vs. industry experience vs. internet information. This is more than being a moderator it is about being a facilitator. I am the service design filter. I am Making Service Sense.

So what is next?
I have learnt a lot over the past 12 months and hope to visit universities to talk about Redjotter and the journey I have been on during my MDes. I have also been invited by Tamsin at Engine to share Making Service Sense with the team in London next month!
Filed under: master of design, people I like | Tags: master of design, mike press, tom inns
Tomorrow night at 6pm, an exciting lecture by Professors Tom Inns and Mike Press is taking place in Dundee. This lecture accompanies the Masters of Design Exhibition which showcases the work of my project.
Modern design has run its course. The challenges of our age demands a new design; in place of designing for desire we should design for inclusion, understanding and real world problem solving. The power of design thinking presents us with new opportunities for the future.
As Scotland’s top rated institution for research design, the University of Dundee is uniquely placed to set out a new vision for the future of design. In this special lecture, Professors Tom Inns and Mike Press – both internationally acknowledged writers, researchers and broadcasters on design – provide a provocative and visionary of design in the 21st Century.
Evidence of this new design is seen in the work of this year’s graduating Masters of Design students. The lecture accompanies their masters exhibition, providing vital contexts and insights into their work. Together, the lecture and exhibition emphasise Dundee’s unique approach to the research and practice of design.
Tickets are available from University Online store and the Tower Building Reception.
Professor Mike Press is a fantastic speaker and has been a strong inspiration throughout my MDes year. Mike and I were part of the T3 team!

Professor Tom Inns has been my project mentor this year and has been a major influence – I am really inspired by the way Tom makes sense of complexity through metaphors and language!

This should not be missed!
Filed under: master of design, Red Jotter Work, service design | Tags: blueprinting, experience, journey, Lauren Currie, method, play, service design, tools, user
Over the past few weeks, I have been working on blueprinting my service solution for my Masters. So far, I have developed five distinct concepts for visual representation:
- Rooms of Knowledge
- Service Stairway
- Painting on the wall
- Illustration of machinery
- 2D.3D.4D dynamic dimensions
In summary, I am developing a service for design students and graduates that offers them an accessible pathway into the service design industry.
The models all have different levels of representation and detail, each illustrating how my understanding of what a ‘service blueprint’ has to be, and during the process the potential of what it could be (visually) has evolved.
ROOMS OF KNOWLEDGE
Working with the metaphor that ‘service design’ is a building, I developed one ‘service design floor’ – and mapped user journeys through this environment. The ‘Rooms of Knowledge’ are static – the ‘experience’ becomes tactile. This visual method asks questions such as; How does each room support learning? What are the props needed to support learning?

So, which service design floor are you on? Is your current understanding peripheral or deep? What floor do you want to go to? Do you want to fast track between floors, or systematically go into every room? Serendipity causes people to enter the ‘Rooms of Knowledge’ by chance, whilst the physical rooms have different experiences.
SERVICE DESIGN STAIRWAY

PAINTING ON THE WALL
Thinking big and playing with colourful paints enabled me to feel less cautious of the content and more focused on the route that users take through the service: Scribbling is an exploration. You start from nothing and learn as you go.”

SERVICE AS A MACHINE
Looking at the movement of machines and the components that make up their function, I took visual inspiration from a postcard design from NESTA’s Starter for 6 initiative. Drawing the service in this way has enabled me to think about how each ‘stage’ of the service impacts on the next stage in the process – every aspect a cog in a system.

2D 3D 4D DIMENSIONS
Conceptually considering 2D as learnings, 3D as the landscape and 4D as the dynamic network, I am thinking dimensionally and treating the experience like a 3 dimensional shape. This is helps me think about the channels and routes into, through and out of the service, and view the experience holistically.

I am aiming to incorporate backstage / physical touchpoints and user experiences into my final service design blueprint. So now a week of ultimate play lies ahead, as I turn the ‘editor’ down low and become an ‘architect’. I am putting my pen and paper away (!!) with an aim to be very spatial. My study adviser believes I am on my way to developing “an iconic new way of representing a service”. Very high hopes… I best get on with it!
Filed under: master of design, Red Jotter Work, service design | Tags: Berlin, design process, dundee university, method, product design, rosan chow, service design
The question of when a project formally ends is one that I usually take for granted. But this project has been different - our client was real, the budget was concrete and it all felt true.

Berlin felt like a whole new place in the sunshine…
I have learned a whole new way of designing that was really challenging, but ultimately very liberating. It challenged the process I have been taught since high school . We didn’t find a problem – we didn’t evaluate concepts – we let all ideas and possibilities collide. At times this felt too random, too unstructured – but the vast amount of ideas generated in such a short space of time was nothing like I had experienced before.

RIP and MIX places the focus on the process of existing design knowledge, objectified in the form of existing products and services. I have a new found respect for that knowledge.
Filed under: master of design, Red Jotter Work, service design | Tags: ruby slippers, service, seth godin
Seth Godin asks “If you could make one thing come true that would change everything for your project, do you know what the one thing would be?” One breakthrough client, one technical advance, one testimonial? One achievable change in the world?

“For Google, the one thing was a big thing, “we need to be the place people come to search.” But for many sites, many companies, there isn’t a thing. They can’t articulate it. They have no wish. If you have no wish, how can it possibly come true?”
So what is my thing? What is my wish? for my MDes project:
“my service needs to be where young designers go to learn about service.”
Filed under: master of design, Red Jotter Work | Tags: Berlin, case transfer, deutch telekom, rosan chow, transferring today to tomorrow
“Berlin Calls” once again! The 6 month project “Transferring today to Tomorrow” that commenced in January with Deutch Telekom laboratories is now in it’s final stage. We are flying over to relay the final outcome, in the form of a book, to our Berlin counterparts. Wish me luck :) You can view pictures of the process here and learn more about my last visit to Berlin in February.

When I come back from Berlin I am flying to a place where the sun shines all day every day.
If everything goes to plan I will return rested, cleverer with more freckles…
Filed under: master of design, Red Jotter Work, service design | Tags: graduate, master of design, research question, service design
This one minute video is a snapshot of my Masters final project, set out to explore; “What is the role of a service design graduate in tomorrow’s design landscape?
1. AIM: The objective of the final project is to first define the skill set of a service designer and make a tangible contribution to an evolving field. My project will be both about and for people – for members of the public, graduates and for young designers who are keen to push past the status quo.
2. METHODS: In developing my own brief, I have adopted a metaphorical model recently pioneered by a writer on innovation Charles Leadbeater. I have visually created my current ‘landscape’, showing all the ‘ real world ‘ projects I am immersing myself in, and how they are related to one another. For example, I have recently become a news scout for the International Service Design Network.
3. DELIVERY: The third stage of my project is delivery. I intend to deliver a new voice to the world of service design and aim to create a service that offers an accessible pathway for all, through and into the service design industry.
The following insights from IDEO’s Ryan Jacoby have influenced how I am perceiving this piece of work…
“If it isn’t new, you aren’t learning.
If it isn’t new, it probably isn’t a meaningfully differentiated offering.
If it isn’t new, you aren’t going to get the attention of a new user.
Since new offerings and new users are how you grow, then you’re probably not growing.When you’re at the edges, people are bound to disagree on the right path forward. If everyone on your innovation or design team agrees, you probably aren’t pushing hard enough. That’s a tough reality and one of the hidden facets of what is usually a team sport.
So, what can you do to help inform your decision? Here are some options.
Observe and interpret what the ultimate user wants: Design research is meant, in part, to uncover explicit and implicit functional, emotional and reflective needs of a user. Getting out into the field to really look deeply and listen faithfully makes the difference.
Test, validate and repeat: Most large scale organizations know this well. Unfortunately, the thing about traditional validation and the use of benchmarks is that they are actually a form of consensus (albeit with folks or a standard that isn’t even in the room).
Design for “yourself”: There’s a school of thought that says you can and should design for yourself. Steve Portigal has an article (the first in a series I believe) in Interactions magazine that discusses this point of view. I think this usually doesn’t work for most large-scale companies (with notable exceptions of course) because most of their people are not the user.
Show the user: Build a prototype and show it to someone. Anyone. Projective methods, a type of design research, puts a question in front of someone to let them react. Let your users’ reactions influence you (not necessarily guide you), refine what you’re making and helping to craft how you’ll tell the story of what you’re making.
Build it, see what sticks and learn from it: The less the experiment costs, the better. Build a discovery-driven plan and you’ll know what to learn.”
This is my initial prototype and I have decided to show you it. This is very much a draft piece and it is worth mentioning I am not entirely happy with some of the editing techniques used.
I am putting this question to you: Can you find fault with this?
Your reactions will influence me, help me refine the direction of my project and craft the story of what I am aiming to achieve.
Filed under: master of design, Red Jotter Work | Tags: charles leadbeater, visualisation
A significant part of my Masters project is to adopt an intelligent, mindful, distant view of myself as a practitioner and a commentator. To help me with this I have made my world tangible by simply dividing it into parts that resemble boulders and pebbles. This method of visualising my landscape was inspired by an metaphor described by Charles Leadbeater in his paper “Coming Crisis of the Creative Class”.

This model is composed of boulders, pebbles and micro pebbles. These individually weighted and labeled parts have enabled me to ask meta level questions about the value that I add through my work and to view my everyday work holistically and see where the gaps are.
When I look at this landscape I am asking these questions:
- Who visits my beach?
- What boulders work with pebbles?
- What pebbles are growing to become boulders?
- How do the boulders make money?
- Are there any pebbles growing taller than the boulders?
- Who should I invite to visit?
- How is it being sustained?
- What can I see in the distance?
- How do I find the pebble I am looking for?
- How do visitors navigate their way around?
- Are there any dangers on the beach?
- Do I like working on the beach?
- What is missing?
- What is driving me to maintain and enhance this beach?
- What will the beach look like in five years time?
It has made me realise I need to be more conscious of how often I roll a new boulder onto the beach. This takes time, dedication and focus. I am only one person and I can only sustain a certain amount.
There is rising tide of pebbles on my beach. Every minute millions of people throw a pebble onto my beach: a blog post, a YouTube video, a picture of Flickr or an update of Twitter. A puzzling collection of pebbles in different sizes, shapes and colours , in no particular order, as people feel like it. How is this managed?

This very simplified version of my world into boulders and pebbles has focused my thinking on hybrids and collaborations. I hadn’t realised until now the vast amount of opportunities I have to create new collaborations and organise my pebbles to new heights.
But what does it mean when pebbles grow taller then the boulders? My network is rapidly become the tallest attraction on the beach. The nature of social networking allows me to connect with pebbles who are friends, and twitter allows me to create lots of really tiny little pebbles.

I am really keen to hear your thoughts and opinions on this model. It is up to you if you throw a pebble towards me in the form of a comment or a little micro pebble reflection in the form of tweet.




























